Natural Partnerships.

Exciting Results.

Xsight Group.

The Agency
The Xsight team has over 50 years of combined experience in the industry. Shawn Coles and Mike Buscher started Xsight because they saw the opportunity to blend innovative design, compelling photography, and proven marketing expertise into one powerful company.  Xsight grew out of Noticed Design, which Coles co-founded in 2001.

Our Mission
Our mission is to act as a strategic partner for revenue growth by ensuring that every element of our client’s marketing effort interlocks to form one solid, memorable identity.
The Xsight Advantage
We want to immerse ourselves in your business. Our team is ready to explore your goals, analyze your needs and provide the marketing vision that will take your business to the next level.

Whether you require a website, graphic design services, photography, or a complex marketing strategy, we pride ourselves on forming natural partnerships that deliver exciting results.

Contact Us | 410-560-1907


Ellicott City Maryland
11678 Laureloak Court, Ellicott City MD 21042

Timonium Maryland
101 Greenmeadow Drive, Timonium MD 21093


to connect together so that the individual parts affect each other in operation.

At Xsight, our goal is to ensure that every facet of your marketing effort INTERLOCKS to form one solid, memorable identity.

Every time your company can capture the attention of potential clients, it should be represented by consistent, well-designed images. Too often, a lack of agreement in color, design or message causes the opportunity to make an impact with a new client to be wasted.

From corporate collateral to website design, advertising placement to public relations, we want to help you make the most of every opportunity to grow your business.

About the Photo
IRISH – Clochán na bhFómharach
ENGLISH – “Cluck na warock”

This naturally occurring, geological phenomenon on the northeast coast of Ireland is representative of Xsight Marketing Group’s goal for each and every client: Natural Partnerships. Exciting Results.

Made up of over 40,000 basalt columns, the formation is the result of the quick cooling of lava from an ancient volcanic eruption. Extraordinarily, the columns tend to be both hexagonal and interlocking, making The Giant’s Causeway an architectural accident rarely occurring in nature.

The tops of the columns form stepping stones that lead from the cliff foot and eventually disappear under the sea. Legend has it that fabled Irish giant and mythical hunter-warrior, Finn McCool, built the causeway so he could walk from Ireland to Scotland. His sworn enemy, a Scottish giant named Benandonner, later ripped up the causeway in terror of the larger Finn.

Xsight is committed to making environmentally conscious business decisions.

Our services

Xsight is a full-service marketing agency focused on becoming your strategic partner in revenue growth. We can provide the services and products that capture the attention of your preferred market in order to grow your client base and, in turn, your bottom line.


“If you’re not growing, you’re slowly going away!”

The single most important challenge your company faces is the development and implementation of an effective, comprehensive marketing strategy that has a direct impact on revenue growth. No business can survive without sufficient income. Successful businesses remain faithful to a professionally planned strategy, year after year.

Xsight can help you:

Define your competitive advantage and your target market
Determine what media or collateral materials are most effective
Brand your marketing materials with a consistent look and feel
Create dynamic advertisements for print, radio, TV, or Web


“If advertising wasn’t an absolute necessity to success, business owners could simply hang out their sign and customers would beat a path to their door.”

Each advertising campaign brings its own challenges and it’s our goal to partner with you to meet those challenges straight on.

The decision of where to advertise is as important as the design of the advertisement. With the plethora of advertising venues available today, mistakes are easily made and can quickly have an impact on profit margins.

We can help you implement effective campaigns for print, radio, television, billboards, direct mail and interactive advertising.

We can negotiate better rates for your media buy, design an effective and results-driven campaign, provide all your production services and arrange union or non-union talent if required.


“Even the most brilliant idea will fail disastrously without the correct follow through”

Too often businesses invest energy into creating a marketing plan or hiring an advertising agency, only to lose their momentum afterwards by not following through on their investment. This is where the Human Element is critical to success.

One of the things that sets Xsight apart from other agencies is that we work with our clients to guarantee that the human element is on track with the implementation of the marketing plan. From streamlining the decision making process to ensuring that every employee is working as an ambassador for business growth, we coach everyone from the highest-ranking CEO to the newest hire.


“Nobody can define what exactly it is that makes a ‘good’ design, but we all know a bad one when we see it!”

Continuity in design is tantamount to any marketing or advertising endeavor. From your corporate identity to your website, your company’s image should have a familiar look and feel so that you’re continuously branding yourself with any and all potential clients.

Our array of design services includes, but is not limited to, artwork, copywriting, illustrations, and technical drawings. We don’t just ‘take design orders’ and fulfill them with no questions asked. As with all of our services, we will work closely with you from the beginning to make sure that the concepts and designs work for your company.


“Consumers check websites like employers check references. Not having a good website is on par with not having a telephone twenty years ago!”

Before starting any Web-based project you need to know how the project will fit in to your overall marketing plan. Many businesses develop websites without considering the ‘big picture’ and many of these sites have to be redesigned prematurely. We’ll help you avoid that mistake by thinking ahead and avoiding the mistakes that can cost you down the road.

How will you entice potential customers to visit your website? Xsight will help you decide whether you want your site optimized for search engines, or whether you want to develop an Internet marketing strategy.

We’re here to help you with these issues and many others, including Web hosting. Xsight can provide you with a reliable hosting solution, either managed or self-managed, in a wide variety of price points.


“Photography is more than a medium for factual communication of ideas. It is a creative art. ”
—Ansel Adams

Photography is a powerful tool that can play a major role in an effective marketing campaign. Photos can enhance your website and advertisements, show your customers exactly what your product or location looks like, and capture your customers’ attention quickly in a variety of different ways.

Many agencies use stock photography, which is potentially available to everyone – even your competition. Stock photos are generic and cannot be customized to suit your needs.

Some agencies use outside freelance photographers who can significantly add to your expenses. These third-party contractors typically will not have the advantage of being involved in the early stages of the project, handicapping the creative process on both ends.

Xsight offers in-house photography that can be incorporated into your strategy from the beginning. Our photographers work closely with our designers to develop the customized results that will improve your marketing campaign.

Check out our photography website >

© 2002-2024 | Xsight Marketing Group | 11678 Laureloak Court, Ellicott City MD 21042